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Joseph DeGaetano and Victor Rousso founded Santa Fe Apparel, an affiliate of Rousso Apparel Group, in 1995. The company was formed to create a young women’s outerwear collection on the cutting edge of the fashion industry. Through the years, Santa Fe has become known in the industry for designing and manufacturing quality garments for the trend-savvy consumer. The company prides itself not only on its dedication to creating and providing the industry with the latest trends, but making these trends available at an affordable price to a wide array of consumers.


In 1998, Santa Fe Apparel launched the CoffeeShop label as a new and energetic, fashion-forward line for young women. The brand is carried in major department stores and specialty boutiques worldwide. The jackets, coats and sportswear that make up the CoffeeShop label are crafted from high quality textiles and consistently bring new fashion trends and styles to the young women of today.

In March of 2008, Santa Fe Apparel proudly introduced Latte a label dedicated to sophistication and style, to the young contemporary market.

Latte focuses on using the latest fabrications and silhouettes that emphasize European styling to provide a unique and exciting new look. The lines is focused on using the highest quality materials, such as cashmere/wool blends with silk linings, to target the contemporary customer who is looking for a high quality garment with a new and exceptional look.