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Eli V. Rousso

ROUSSO APPAREL GROUP, founded in 1970 by Eli Rousso, was based on his beliefs to constantly update and improve product design, and to always be ahead of an ever-changing fashion market. Since his untimely death in 1989, the company has been successfully owned and operated by his family, Natalie Rousso, Chairwoman, and Victor Rousso, CEO.

Experts for over thirty-five years in Women’s Updated Casual Sportswear, Weekend and Active Wear, the company has experienced sales growth nearly ten fold over the last decade through internal expansions and acquisitions. Due to long-term commitment of key management and employees, Rousso has had tremendous growth. Beginning with the launch of Oleg Cassini Sport in 2001 for department stores, as well as Three Hearts, and our entry into the “green” 21st Century with the launch of Pure.Simple.Natural. In 2008 we launched the Teez-her brand, a new concept in figure control tops, pants, and dresses.

Santa Fe Apparel began in 1995 with Joseph DeGaetano, as President, designs and manufactures Outerwear. The product sells under the CoffeeShop label, which caters to a young and trendy woman. Latte by CoffeeShop, launched in March 2008, is the better contemporary outerwear label inspired by the European market. The XtremeAir label, targeting the missy and woman customer, features down jackets and coats as well as leathers.


Rousso’ strength is firmly rooted in our people and the newness of our product, coupled with our consistent quality and value to serve a wide diversity of accounts. We are devoted to broadening our core to meet the life style changes of today’s woman. Our extensive staff allows the company to provide intensive and personalized service to meet each client’s product and manufacturing needs.


1407 Broadway
Suite 1602
New York, NY 10018

Rousso maintains distribution facilities on the East and West coasts of the U.S,
as well as foreign offices in Hong Kong and China.